Oh, head lice. You are so small! And yet you have driven us crazy for thousands of years. Why is head lice so hard to get rid of? When I was a kid, our parents slathered our hair ONCE with an over the counter pesticide and that was it! At Fresh Heads Lice Removal, we get calls every day from parents who have been battling these tiny bugs for a month or more, and dang are they hard to get rid of! WHY???
Traditional pesticide treatments have become increasingly ineffective as the bugs are growing increasingly immune to the pesticides. Some of the stronger pesticides have been outlawed, and the weaker, over-the-counter variety have been way over-used. The result is super lice, which are very happy to have you slather them with this stuff because often, it doesn’t even touch them.
Secondly, these pesticides have never been very effective against the nits. The nits (or eggs) are laid by a female louse several times per day. When the nits are laid, the louse secretes glue that is chemically similar to cement. This glue firmly attaches the nit to the hair shaft, and it protects the nit. No chemical currently available is very effective at penetrating that glue. The best clinical study I have seen shows about a 70% effective rate against the nits. And with lice, its all or nothing baby. This is why all traditional treatments call for a retreat in 7-10 days. You are waiting for the eggs to hatch, and then hoping to kill them with the pesticide before they reach maturity and start laying new eggs. GROSS! And ineffective (see point above).
Third, these darn things spread like wildfire! If you’ve got just one child and a shaved head yourself, you might be alright. Most of the time, by the time you figure out junior, has it, he’s already shared it with his siblings. And more often than not, mom has it too, now who’s going to help her???
As a result, in comes the new and booming professional lice treatment industry. Fresh Heads, have you heard of us??? We are helping family every day, families who are nice and kind and love each other. Families who have worked their tails off trying everything they could find to get rid of these darn pests. Families who just want to be done with it!!! It’s what we do!